SOCIAL DESIGN | 2018
A child whose parent smokes doesn’t get a fair choice whether or not to start smoking later on in life. Social support is one of the most important influences in successfully quitting smoking, named in several reports from Pharos and Trimbos-Institute.
Looking for alternatives that activate the same neurotransmitters as during smoking, Elfi found food and activities have this effect. Her research inspired Elfi to compile “Klein Maatje”. Interactive activities (involving food and games) between parent and child gives the child (7-8 years) the opportunity to be a 'buddy' for its smoking parent, to help quitting this unhealthy habit and improve its own future.
"Klein Maatje" was shown on the Dutch Design Week 2018 in the Klokgebouw in Eindhoven. (Design To Quit - Pharos)